An SEO retainer is an ongoing monthly engagement where I work continuously on your site's search performance, versus a one-off project that ends when the audit does. SEO (and now GEO) is a long game. The brands that do best at organic search are the ones investing in it consistently, month after month. A retainer means you have someone in your corner doing that work so you don't have to.

If you want sustainable, compounding traffic that doesn't disappear the moment you pause your ad spend - then yes! A retainer makes the most sense if you're on Shopify, have an existing site with room to grow, and want to build organic as a real revenue channel rather than an afterthought. If you're not sure whether you're at that stage yet, book a discovery call and we'll figure it out together.

A one-time audit tells you what's wrong, and prioritizes what to fix first. A retainer fixes those action items, and then KEEPS fixing them. Even as your site grows, as Google updates its algorithm, and as AI search changes the rules. Some brands need both: an audit to identify opportunities, and ongoing retainer work to actually capture them. If you've already had an audit and have a list of recommendations gathering dust, or if you know you’re ready to invest continuous effort into organic traffic, then a retainer is probably what you need.

Honestly? It depends on where your site is starting from, how competitive your keywords are, and how consistently the work gets done. In my experience, most brands start seeing meaningful movement within three to six months, and results compound from there. Dosso Beauty's top-position rankings were growing fastest by month six, which is typical: the early months build the foundation, the later months are where it starts to pay off.

This SEO + GEO retainer can be structured depending on your business needs, but I suggest an engagement of at least six months to ensure best long-term traffic result. You can, however, decide to end the retainer engagement at any time with 30 days’ notice.

Every plan includes monthly technical audits, Google Merchant Center data review, meta copywriting, page strategy audits, and keyword-rich content across FAQs, blog posts, or page copy. Higher tiers add more content volume, additional page audits, PLP recommendations, and Slack access. See the full breakdown above.

Yes, and arguably more so than for large brands, because small brands can move fast and see proportionally larger results. You don't need three rounds of approvals to implement a recommendation. When we identify an opportunity, you can act on it. That agility is a real competitive advantage in SEO. My favorite brands to work with are founder-led, care deeply about their products, and are ready to trust the process.

SEO (search engine optimisation) helps your site rank in Google search results. GEO (generative engine optimisation) helps your site get cited and referenced by AI tools like ChatGPT, Claude, and Google's AI Overviews. The tactics overlap: both reward well-structured, authoritative, useful content. GEO puts extra emphasis on FAQ-format content, clear entity signals, and first-person expertise. My retainers are built to cover both, because your customers will be using both to find your products.

Yes, and that's built into how I approach retainer work. GEO isn't a separate service; it's baked into the content strategy, technical setup, and page optimisation I do as standard. AI engines favour sites that are well-structured, authoritative, and genuinely useful, which is exactly what good SEO produces anyway. The difference is being intentional about it, and that's what this retainer delivers.