Uniqlo is my fast-fashion drug of choice - I love their androgynous, minimalist clothing. Their site has never worked great - but they recently launched a redesign that is so difficult to use, I feel personally targeted. Read on for the CRO audit.

Collection pages are critical for your brand to get right as they’re the starting point of the customer’s browsing journey. Read on for all my best pointers to help you improve conversion rates on your e-comm site’s collection pages.

Buying an email list seems on the surface like a rapid-fire way to build a list of reliable customers - except it doesn’t actually work that way at all. In fact, you can do your brand much more harm than good by purchasing an email list. Let’s break down all the reasons buying an email list isn’t going to work for your ecommerce brand.

By creating on-trend content for your e-comm brand, you can harness the power of SEO on a potentially much faster timeline. Read on to learn how.

Why do you need this checklist? Optimizing your site for search engines helps you attract more organic traffic - aka page views for your site that you didn’t have to pay for with ads.

Do you ever feel like you’re stuck on a content creation treadmill for your website? I’m here to make the case that a key part of your content marketing strategy should be to spend time updating your existing content, rather than always creating more, more, more.

Email deliverability can be tricky to understand, especially if you’re just starting out growing your brand’s email list. But it’s actually really important, because the health and reputation of your email list has a huge impact on how many of your sent emails actually get read.

The fashion industry is one of the largest drivers of carbon emissions, and is not making changes fast enough to help slow climate change. As messaging and legal standards shift, it is in your brand’s best interest to get ahead of the curve by getting clear on sustainability practices - and how you communicate them - now.

Future you will be super grateful in six months to a year when you start seeing major bumps in your organic traffic - all because of the content you posted now.

If you’re just getting started on Shopify, you may be wondering how all the stores you’ve browsed display their social media buttons. Wonder no more! It’s super simple. Let’s get to it.

A short guide to help your e-comm brand plan for the busiest time of the retail year.

Let’s clarify the basics of e-commerce email marketing so that, even if you’re totally new to it, you have a clear starting point to work from.

Performing a Shopify app audit lets you keep track of what you’re paying for, how it affects your site, and if those things actually align with your brand goals. Let’s dive in!

Part of building a sustainable brand is using all the tools available to you in the most effective way possible. Learn all the ways you can make Shopify work for your marketing strategy.

Email design is make-or-break when it comes to building brand loyalty and hitting your sales goals. Small design changes can add up to very big differences to your conversion rate, so you’ll want to spend time creating an email design strategy that works for your brand.

Paid ads guarantee your brand will receive immediate traffic, but they aren’t the most sustainable marketing option unless paired with a well-optimized website that Google can reward.

If you’re already covering the email marketing basics, and you’re still not seeing impactful results, a strategic next step to explore is email segmentation.

Your site’s UX design is critical to consider as part of a holistic approach to SEO. Good UX leads to longer dwell times on your site, better click-through and conversion rates, and fewer bounces.

Your site’s content presents one of the most accessible opportunities to improve SEO, even without any technical know-how.