Hi there! I’m Christine. I’m an e-comm strategist specializing in the fashion and beauty sectors.

I’m based in Dublin (after making the move from Brooklyn, my longtime home).

In my career I’ve worked in corporate fashion as a designer and project manager on several fine jewelry and womenswear teams. I started my solo consulting business in 2020 after experiencing some pandemic-related life shifts. I also co-founded Thread & Co, a marketing agency for fashion and beauty brands, in 2025.

Today I work with small fashion and beauty brands to build an e-comm presence that is strategic and sustainable. I've worked in both creative and strategic roles so I bring a unique blended perspective to my projects.

I believe in the power of balancing strategy with good design; that it’s possible for sustainable brands to thrive; and that as a small business owner you can move from overwhelm to a place of empowered action.

When I’m not working, you can find me reading a book or going to a museum event.

Want to learn more? I hope you’ll subscribe to my newsletter, or send me a note via email.