I’m based in Dublin (after making the move from Brooklyn, my longtime home).

In my career I’ve worked in corporate fashion as a designer and project manager on several fine jewelry and womenswear teams. Those experiences taught me how to be an excellent communicator, strategic thinker, and multitasker even on tight timelines. I started my consulting business in 2020 after experiencing some pandemic-related life shifts. I’d always wanted to work for myself, and felt a real need to help small brands survive and thrive - even in difficult circumstances.

Today I work with small fashion and beauty brands to build an e-comm presence that is strategic and sustainable. Unlike other e-comm consultants, I've worked in both creative and strategic roles, so I bring a unique blended perspective.

I believe in the power of balancing strategy with good design; that it’s possible for sustainable brands to thrive; and that as a small business owner you can move from overwhelm to a place of empowered action.

When I’m not working, you can find me testing out a new recipe, going on a hike or taking my dog on a walk at our favorite duck pond.

Want to learn more? I hope you’ll subscribe to my newsletter, or send me a note via email.